Job Title: General Manager – Retail Distribution
Alliance Life Assurance
Tanzania’s first locally owned life insurance company, Alliance Life Assurance Ltd., was founded in 2010. The business has expanded its sphere of influence throughout the area to become one of East Africa’s top providers of financial services and insurance, offering both corporate and individual life insurance solutions. In terms of risk management, customer service, leadership, and innovation, Alliance Life is well regarded.
The Mandate, Crucial Tasks and Obligations:
The most powerful retail life insurance franchise in East Africa is being constructed by Alliance Life. In order to oversee the performance of the retail distribution network, develop and implement strategies to expand the individual life insurance business, and boost sales to meet multiplier business growth targets, the company is looking for an experienced General Manager-Retail Distribution (Individual Life Insurance Business) to lead its retail business and operations across the entire Tanzanian market. By increasing production, optimizing costs and customer satisfaction, implementing cutting-edge digital transformation, scaling up banca retail company, and establishing alternative channels like HNW, direct, online, and digital, the GM will be driving retail business profitability.
Description of the Job:
Strategy and Profit Center Accountability.
- Accountable for the entire retail growth and profit center, including net profitability, persistency, expense ratio, and GWP.
- Co-create and implement the annual business plan, operating model, and multi-year retail life sales and distribution strategy.
- Co-designing, directing, and overseeing end-to-end retail distribution processes; driving product development strategy from product conception, market feasibility research, pricing & development, and product launch with system readiness
Network of Retail Financial Advisors (RFAs): Talent, Culture, and Institution Building:
- As the foundation of retail distribution across the country, especially in distant and upcountry areas, create, expand, and optimize a high-productivity RFA tied-agency network for banca, agency, and direct channels.
- Establish a retail training and competency academy and oversee the succession planning process for all senior retail positions.
- Own RFA hiring, activation, performance tiering, and persistency management. Keep the retention rate for the entire portfolio at 90% or higher.
- Make sure that RFA licensing and retail distribution are fully compliant with TIRA standards.
Channels of Partnership:
- Expand business through banks, brokers, external agencies, SACCOs, social groups, religious groups, associations, and MFIs. Develop bancassurance agreements on retail business in collaboration with Banca Manager.
- Create White Labeling and loyalty programs.
- Establish governance and SLAs for each partnership agreement.
Distribution via Digital and Mobile:
- Promoting direct sales via digital and online channels with an emphasis on increasing direct business share in order to reduce distribution expenses and expand reach.
- Oversee digital onboarding, e-KYC, CRM-driven sales management, and the distribution of insurance tied to mobile money (M-Pesa, Airtel Money).
- Establish and meet yearly goals for direct digital GWP share.
Customer Retention & Experience:
- Own Net Promoter Score goals; support the retail client throughout the whole onboarding, servicing, and claims lifecycle.
- Together with operations teams, create proactive win-back and lapse prevention programs.
Inclusion of Money (Financial):
- In order to fulfill Tanzania’s financial inclusion objective and TIRA’s mandate, develop accessible products (together with the pricing team) and distribution strategies for low-income, rural, and informal sectors.
Required Qualifications:
- A CIM degree or an MBA in sales and marketing or general management from an accredited university; an associate’s degree from ACII UK, III India, or LOMA USA.
Experience is crucial:
- Ten to fifteen years of experience leading the distribution of life insurance at the retail level; at least five years in a P&L-accountable, profit center management, or general manager position; and at least five years of experience managing a partnership channel with a bank or a major broker.
- Portfolio Size: Managed a minimum of TZS 15 billion in life insurance sales.
- Team management: Oversaw more than 200 distribution employees in various geographical regions.
- RFA/Tied Agency: Demonstrated success in developing and expanding an RFA model (Banca, Agency & Direct) for hiring, activation, persistence, performance management, and tiering.
- Digital & Direct Channels: Having prior experience with online, digital, and direct sales will be beneficial.
- Compliance (TIRA) Familiarity: Working understanding of RFA-related requirements and Tanzanian insurance legislation.
- Financial Acumen: A thorough comprehension of profitability measurements and life insurance financial statements.
- Presentation experience at the ExCo and Board levels.
In general:
The Alliance Life Assurance Ltd. (ALAL) advocates for an equal opportunity workplace, which includes making reasonable accommodations for workers and applicants with disabilities who are otherwise qualified. If you have any queries about the physical requirements of this role, please get in touch with Human Resources.
Please send your CV to hr@alliancelife.co.tz with the topic General Manager – Retail Distribution if you are interested in this role and meet the requirements. Applications must be submitted by April 26, 2026.
